The eCommerce landscape is more competitive than ever—especially on major marketplaces like Amazon and Walmart. With thousands of sellers vying for visibility and conversions, standing out requires more than just listing a product.
Whether you’re a beginner or an experienced seller, here are 10 proven tips to help you succeed on both platforms and scale your business smartly.
1. Optimize Your Product Listings (Title, Bullets & Descriptions)
Your product listing is your virtual salesperson. Make sure:
- The title includes relevant keywords without being spammy.
- Bullet points highlight key features and benefits clearly.
- Descriptions focus on the customer’s pain points and how your product solves them.
Pro Tip: Use tools like Helium 10 or Jungle Scout to find high-volume, low-competition keywords.
2. Use High-Quality Images and Videos
Visuals sell—period. Include:
- 5–7 high-resolution images with white background.
- Lifestyle photos that show the product in use.
- A short product demo or unboxing video (especially on Amazon A+ and Walmart Rich Media).
3. Leverage Amazon A+ Content & Walmart Rich Media
If you’re brand-registered on Amazon, use A+ Content to enhance your listing with comparison charts, modules, and visuals.
On Walmart, Rich Media can boost conversion rates and keep shoppers engaged longer.
4. Prioritize Reviews & Ratings
Positive reviews build trust fast.
- Follow up with buyers (within platform guidelines) to encourage feedback.
- Use Amazon’s Request a Review feature and explore Walmart’s Customer Review Accelerator (if available).
Avoid fake or incentivized reviews—these can lead to account suspension.
5. Stay in Stock and Manage Inventory Smartly
Running out of stock hurts your rankings. Use inventory tools or software like:
- Amazon Seller Central Inventory Dashboard
- Walmart’s Replenishment Alerts
Consider using FBA (Fulfilled by Amazon) or Walmart Fulfillment Services (WFS) for faster shipping and better visibility.
6. Run Sponsored Ads Strategically
Both platforms offer PPC advertising:
- Amazon: Sponsored Products, Brands, and Display Ads
- Walmart: Sponsored Products via Walmart Connect
Set daily budgets, test keywords, and analyze your ROAS. Don’t “set and forget” your campaigns—optimize them weekly.
7. Win the Buy Box
To win the Buy Box (the holy grail of conversions):
- Keep your pricing competitive.
- Maintain excellent shipping speed and seller metrics.
- Ensure high stock availability.
Walmart and Amazon both reward fast shipping, good feedback, and consistent service.
8. Understand Platform-Specific Algorithms
Amazon’s A9 algorithm and Walmart’s Search & Browse algorithms work differently.
Amazon focuses heavily on:
- Relevance (keywords)
- Sales velocity
- Reviews & FBA
Walmart gives more weight to:
- Price competitiveness
- Inventory availability
- Shipping speed
Knowing what each platform prioritizes helps you rank higher.
9. Take Advantage of Deals, Coupons & Promotions
- Use Amazon Lightning Deals, Coupons, and Prime Exclusive Discounts during major sales events.
- On Walmart, run Rollback Promotions and Sponsored Listings for extra visibility.
These limited-time offers increase urgency and boost conversions.
10. Monitor Analytics & Adjust Constantly
Check your seller dashboards regularly:
- Identify what’s selling and why.
- Track traffic sources and conversion rates.
- Adjust pricing, ads, or content based on what works.
Use third-party analytics tools for deeper insights (e.g., SellerApp, DataHawk, Sellics).
Final Thoughts
Selling on Amazon and Walmart can be incredibly rewarding—but success requires constant optimization and a data-driven mindset. By implementing these tips, you’ll build a stronger foundation, drive more sales, and grow your eCommerce brand sustainably.
Need help optimizing your store or listings?
Whether you’re selling perfumes or power tools, smart optimization makes all the difference. Reach out to us at Wovista for personalized support!
